Buy Box

The "Buy Box" is the section on an online product page where customers see the "Add to Cart" button. It typically features the seller currently winning the primary spot to sell that item, making it the most accessible option for buyers. Winning the Buy Box can significantly increase sales because most customers are likely to choose the first or highlighted seller. Factors influencing who wins include price, shipping speed, seller ratings, and product availability. For sellers, securing the Buy Box means gaining more visibility and potential sales, making it a key competitive aspect on platforms like Amazon.