behavioural psychology

Behavioral psychology, also known as behaviorism, is a branch of psychology that focuses on observable behaviors rather than internal thoughts or feelings. It emphasizes that all behaviors are learned through interactions with the environment, primarily through conditioning techniques like reinforcement and punishment. For instance, positive reinforcement encourages the repetition of a behavior, while punishment aims to decrease it. By understanding these principles, behavioral psychology seeks to change maladaptive behaviors and promote positive actions, making it a valuable approach in various fields, including education, therapy, and behavior modification.