Behavioral Science Units

Behavioral Science Units are specialized teams that apply insights from psychology and behavioral science to understand and influence human behavior. They aim to design interventions that improve decision-making, health, and overall well-being. By studying how people think, feel, and act, these units can develop strategies for organizations, governments, and communities to address social issues, promote positive habits, and enhance services. Their work often combines research, data analysis, and practical applications to encourage behaviors that lead to better outcomes for individuals and society as a whole.