Social Norms Theory

Social Norms Theory suggests that people's behavior is often influenced by their perceptions of what is normal or typical within a group. Many individuals mistakenly believe that their peers engage in certain behaviors more frequently than they actually do. This misperception can lead to either conformity to unhealthy behaviors or undue restraint from positive actions. By providing accurate information about actual norms, this theory aims to encourage healthier choices and behaviors, as individuals often adjust their actions to align with what they believe to be the group norm.