Barry Schwartz

Barry Schwartz is a psychologist known for his work on decision-making and the concept of "choice." In the context of collective memory, Schwartz explores how shared experiences and values shape individual and group decisions. He emphasizes that too many choices can lead to anxiety and dissatisfaction, complicating our ability to remember and learn from collective experiences. Schwartz encourages understanding how our shared memories influence our choices and behaviors, particularly in cultural contexts, suggesting that a balance between choice and guidance can enhance both individual well-being and societal cohesion.