Schwartz, Barry

Barry Schwartz is an American psychologist known for his research on the psychology of choice and decision-making. He argues that while having options can enhance our freedom, too many choices can lead to anxiety and dissatisfaction, a phenomenon he describes as "choice overload." Schwartz emphasizes the importance of “satisficing”—settling for a good enough option—rather than seeking the perfect choice. His work highlights how societal values around individualism and consumerism can impact our mental well-being, suggesting that simplifying choices can lead to more fulfilling lives. His popular book, "The Paradox of Choice," explores these ideas in detail.