Schwartz's Choice Paradox

Schwartz's Choice Paradox highlights the idea that having too many options can lead to feelings of anxiety and dissatisfaction. When presented with a limited number of choices, people often feel more confident in their decisions and are generally happier with the outcome. However, with an overwhelming array of options, individuals may struggle to choose, worry about missing out on better alternatives, and ultimately feel less satisfied with whatever choice they make. This paradox illustrates how more choices can paradoxically lead to less happiness, emphasizing the value of simplicity in decision-making.