Baby-Friendly Initiative

The Baby-Friendly Initiative is a global effort led by the World Health Organization (WHO) and UNICEF to promote breastfeeding and improve infant health. It encourages hospitals and healthcare facilities to adopt practices that support mothers in breastfeeding their babies, ensuring that newborns receive the best start in life. Facilities that become "Baby-Friendly" must meet specific criteria, such as training staff to help mothers initiate breastfeeding and providing information about the benefits of breast milk. The initiative aims to create environments where breastfeeding is supported, helping parents make informed choices for their children's health and wellbeing.