International Code of Marketing of Breast-milk Substitutes

The International Code of Marketing of Breast-milk Substitutes is a set of guidelines designed to promote breastfeeding and ensure that health products like formula are marketed responsibly. It aims to protect mothers from misleading advertising that might make them choose formula over breastfeeding, which is best for a baby's health. The code encourages honest information, proper labeling, and prohibits giving free samples or gifts that might influence mothers' choices. Its goal is to support mothers in making informed decisions and to ensure children receive the best nutrition for healthy growth and development.