Attribution frameworks

Attribution frameworks are methods used to determine how different marketing efforts contribute to sales or conversions. They help businesses understand which ads, channels, or campaigns are effective in leading customers to make a purchase. For instance, if a customer sees an ad on social media, clicks an email link, and then buys a product, an attribution framework helps analyze which of these actions influenced the decision. By assigning credit to various touchpoints, businesses can optimize their marketing strategies and budget, ultimately improving their return on investment.