Albert Bandura - Social Learning Theory.

Albert Bandura's Social Learning Theory emphasizes that people learn behaviors, norms, and skills through observation and imitation of others, rather than only through direct experience. This theory highlights the importance of models—individuals who demonstrate behaviors—such as parents, peers, or media characters. Bandura introduced the concept of "reciprocal determinism," which suggests that personal factors, behavior, and the environment interact to influence learning. Through processes like attention, retention, reproduction, and motivation, individuals can adopt new behaviors by watching others, underscoring the significance of social influence in both learning and development.