"Truth" Campaign

The "Truth" Campaign is a national public health initiative aimed at reducing tobacco use among young people in the United States. Launched in 2000, it uses striking advertisements and social media to challenge and expose the deceptive tactics of tobacco companies. By highlighting the negative effects of smoking and promoting a smoke-free lifestyle, the campaign seeks to empower youth to make informed choices about their health. Its messaging often employs humor and impactful visuals to resonate with younger audiences, making it both engaging and educational in the fight against tobacco addiction.