Truth Initiative

Truth Initiative is a nonprofit organization dedicated to reducing tobacco use, especially among youth and young adults. They develop and promote public health campaigns, educational programs, and research to raise awareness about the dangers of smoking and vaping. Their goal is to empower individuals to make healthier choices by providing factual information and challenging the influence of tobacco marketing. Through advocacy and community engagement, Truth Initiative works to create a culture where tobacco use is less accepted and ultimately decrease tobacco-related illness and death.