National Youth Anti-Drug Media Campaign

The National Youth Anti-Drug Media Campaign is a public initiative in the United States aimed at preventing drug use among young people. Launched in the early 2000s, it uses various media channels—such as television, radio, and online platforms—to communicate the risks and consequences of drug abuse. The campaign targets adolescents, providing them with accurate information and fostering healthy decision-making. By employing relatable messaging and engaging content, it seeks to discourage drug use and encourage positive behaviors, ultimately contributing to safer and healthier communities for youth.