Supernatural British Columbia

Supernatural British Columbia is a promotional campaign designed to highlight the province's stunning natural beauty, diverse landscapes, and outdoor experiences. It showcases BC’s breathtaking mountains, forests, coastlines, and vibrant urban areas, aiming to attract tourists by emphasizing nature-based activities like hiking, skiing, and wildlife viewing. The term "supernatural" reflects both the remarkable scenery and the cultural richness of the region, including Indigenous heritage and local communities. Overall, it positions British Columbia as a top destination for visitors seeking adventure and exploration in a uniquely beautiful setting.