The Spirit of British Columbia

The Spirit of British Columbia reflects the province’s diverse natural beauty, cultural richness, and resilient communities. It's characterized by a strong connection to the land—ranging from majestic mountains and lush forests to rugged coastlines—along with a deep appreciation for arts, Indigenous heritage, and innovation. This spirit embodies a sense of pride, collaboration, and forward-looking optimism, inspiring people to protect their environment while embracing growth and diversity. Ultimately, it’s about Honoring the past, celebrating the present, and shaping a sustainable, inclusive future for all residents and visitors alike.