Tourism British Columbia Corporation

Tourism British Columbia Corporation, often referred to as Destination British Columbia, is a government-supported organization responsible for promoting the province as a premier travel destination. Its goal is to attract visitors by showcasing British Columbia’s natural beauty, cultural experiences, and diverse attractions. The organization works with local businesses, communities, and industry partners to develop marketing campaigns, gather tourism data, and support sustainable tourism growth. By doing so, it helps strengthen the province’s economy, create jobs, and ensure that tourism benefits local residents and environments, all while maintaining British Columbia’s reputation as a world-class destination.