Strategic Account Management Association (SAM)

The Strategic Account Management Association (SAMA) is a professional organization that focuses on the specific area of strategic account management. It helps businesses effectively manage their most important customer relationships, known as strategic accounts, which are vital for long-term success. SAMA provides resources, training, and networking opportunities for professionals to enhance their skills in maintaining strong partnerships with key clients. By promoting best practices and innovative strategies, SAMA aims to improve customer loyalty, grow revenue, and foster collaboration between companies and their most significant customers.