Client Segmentation

Client segmentation is the process of dividing a broad customer base into smaller groups based on similar characteristics, needs, or behaviors. This allows businesses to tailor their marketing efforts, products, or services more effectively for each group. For example, a company might segment clients by age, purchasing habits, or interests to better target communications and improve overall satisfaction. Think of it as organizing customers into categories so that companies can serve each group in a way that's most relevant and valuable to them. It helps maximize marketing efficiency and enhances customer relationships.