SAM (Strategic Account Management Association)

SAM, or the Strategic Account Management Association, is an organization that helps businesses build better relationships with their most important clients. It offers best practices, training, and standards to ensure companies understand their key accounts’ needs and deliver value consistently. By focusing on strategic partnerships rather than one-time transactions, SAM aims to drive long-term growth, loyalty, and mutual success. Essentially, it equips companies with the tools and strategies needed to manage their biggest customers effectively, fostering stronger, more collaborative relationships that benefit both parties.