Purpose Limitation Principle

The Purpose Limitation Principle is a key concept in data protection, which states that personal data should only be collected and used for specific, legitimate purposes. This means organizations must clearly define why they are gathering your information and must not use it for unrelated reasons later on. For instance, if a company collects your email address for a newsletter, they can't later decide to use that address for marketing unrelated products without your consent. This principle helps protect your privacy and ensures that your information is handled responsibly.