Purpose Limitation

Purpose limitation is a key principle in data protection that ensures personal information is collected only for specific, legitimate reasons. Once data is gathered for a particular purpose, it should not be used for other, unrelated reasons. This helps protect individuals' privacy and builds trust, as it prevents misuse of their information. For example, if a company collects your email for a newsletter, they shouldn't use it for marketing other products without your consent. By sticking to stated purposes, organizations respect individuals' rights and comply with data protection laws.