Privacy and Electronic Communications Directive (ePrivacy)

The Privacy and Electronic Communications Directive (commonly known as ePrivacy Directive) is a European Union law that protects the privacy of individuals in their electronic communications. It covers rules for online tracking, cookies, unsolicited marketing, and the confidentiality of communications. Essentially, it ensures that people have control over their personal data and can choose whether to receive marketing messages or allow websites to track their online behavior. It aims to enhance user privacy while balancing the needs of businesses in the digital landscape. The directive is currently under review to adapt to new technologies and privacy concerns.