legitimate interests

Legitimate interests refer to a legal basis for processing personal data under regulations like the General Data Protection Regulation (GDPR). It allows organizations to use personal data when they have a valid reason that doesn't overly infringe on individuals' privacy rights. For example, a company might track user behavior to improve its services, provided the users' interests and rights are respected. Organizations must carefully assess and document their legitimate interests to ensure they are justified and that any potential risks to individuals are minimized.