legitimate interest

Legitimate interest is a legal basis that organizations can rely on to process personal data if they have a genuine, balanced reason to do so. It means they can use the information to support their business operations, like improving services or preventing fraud, provided their interests are not overridden by individual privacy rights. Organizations must carefully assess and justify this interest, ensuring transparency and respecting data protection rights. Essentially, legitimate interest allows data processing when it benefits the organization in a reasonable and responsible way, without infringing unfairly on individuals' privacy.