Pet Professional Guild

The Pet Professional Guild (PPG) is an organization dedicated to promoting humane, science-based training and care for pets. It supports pet owners and professionals, such as trainers and behaviorists, by providing resources, education, and a network for sharing best practices. PPG advocates against the use of harsh training methods, focusing instead on positive reinforcement approaches that enhance the well-being of animals. They aim to increase awareness about effective, ethical pet training techniques and to encourage responsible pet ownership. PPG also fosters collaboration among pet industry professionals to improve standards and practices in animal training and behavior.