PPG (Pet Professional Guild)

The Pet Professional Guild (PPG) is a nonprofit organization that promotes humane and science-based training and handling practices for animals, primarily pets like dogs and cats. It aims to improve animal welfare by endorsing positive reinforcement methods and educating pet owners, trainers, and shelters. PPG supports professionals who prioritize gentle, effective, and ethical approaches, advocating for the least stressful experience for animals. Its mission is to foster a community dedicated to responsible pet care, reducing fear and conflict, and promoting long-term well-being through compassionate behavior management.