Natural Capitalism

Natural Capitalism is an economic and environmental framework that emphasizes the importance of conserving and valuing the natural resources and ecosystems that sustain life and the economy. It advocates for sustainable practices that treat nature as a capital asset, recognizing that healthy ecosystems provide essential services, such as clean air and water. By integrating ecological principles into business models, Natural Capitalism aims to create economic systems that benefit both people and the planet, encouraging innovation and efficiency while minimizing environmental impact. Ultimately, it promotes a balance between economic growth and environmental stewardship.