Hunter Lovins

Hunter Lovins is an American advocate for sustainable development and environmental stewardship. She is co-founder of the nonprofit organization Natural Capitalism Solutions and has contributed significantly to the discussion on how businesses can be environmentally responsible while being economically viable. Lovins promotes the concept of "natural capitalism," which emphasizes integrating ecological principles into economic practices. She is a prominent speaker and author, focusing on sustainable practices that ensure a healthier planet and society. Her work encourages industries to adopt approaches that foster sustainability and resilience in the face of climate change and resource scarcity.