Amory Lovins

Amory Lovins is an influential American physicist and environmentalist known for his work in energy efficiency and sustainability. He co-founded the Rocky Mountain Institute, a nonprofit organization that promotes innovative energy solutions. Lovins advocates for a transition to renewable energy sources, emphasizing the importance of reducing energy consumption through smart design and technology. His ideas highlight the potential for businesses and societies to thrive economically while minimizing environmental impact, making a case for “negawatts”—energy saved through efficiency—as a vital component in addressing climate change and reducing reliance on fossil fuels.