National Cattlemen's Beef Association

The National Cattlemen's Beef Association (NCBA) is a trade organization representing cattle producers and the beef industry in the United States. It advocates for policies that support ranchers, promotes beef consumption, and works to improve industry sustainability and profitability. NCBA also provides education, resources, and research to its members, and engages in marketing efforts to maintain consumer demand for beef. Its goal is to ensure the success of cattle producers while maintaining high standards for beef quality and industry integrity.