Moral suasion

Moral suasion is a persuasive communication strategy used to influence people's behavior by appealing to their sense of ethics or morality. It often involves leaders, organizations, or governments encouraging individuals or businesses to act in a socially responsible manner without enforcing laws or regulations. Instead of using mandates, moral suasion relies on dialogue, public opinion, and ethical arguments to motivate positive actions. Examples include urging companies to adopt environmentally friendly practices or encouraging individuals to donate to charity, emphasizing the moral duty to contribute to the greater good.