Kapferer Brand Identity Prism

The Kapferer Brand Identity Prism is a model that helps define a brand's unique identity through six interconnected elements. These elements are: 1. **Physique** (the tangible features), 2. **Personality** (the brand's character), 3. **Culture** (the values and beliefs behind the brand), 4. **Relationship** (how the brand connects with customers), 5. **Reflection** (how the brand wants to be perceived by its target audience), 6. **Self-image** (how customers see themselves in relation to the brand). Together, these aspects create a comprehensive picture of what a brand represents, guiding its strategy and communication.