Brand Resonance Model

The Brand Resonance Model is a way to understand how strong and meaningful a brand is to consumers. It involves several stages: starting with building brand identity (who you are), then creating positive brand meaning (what you stand for), fostering brand responses (how consumers feel and think about the brand), and finally achieving brand resonance, where customers feel a deep connection, loyalty, and active engagement with the brand. Essentially, it shows how brands can move from being just recognizable to forming strong emotional bonds with their customers.