Jean-Noël Kapferer

Jean-Noël Kapferer is a prominent French marketing expert known for his work on brand management and communication. He has developed influential theories and models that help businesses understand how to build and maintain strong brands. One of his key contributions is the "Brand Identity Prism," which outlines the various facets of a brand's identity, including its personality, culture, and relationship with consumers. Kapferer's insights emphasize the importance of branding in creating customer loyalty and differentiating products in a competitive market. His work is widely respected in both academic and professional circles.