Kansei Engineering

Kansei Engineering is a design approach that focuses on understanding and integrating people's emotional responses to products. Originating in Japan, it combines engineering with psychology to ensure that a product not only meets functional needs but also evokes the desired feelings in its users. By analyzing users' emotions and preferences, designers create products that resonate on a deeper level, enhancing user satisfaction. This process can include surveys, focus groups, and sensory evaluations, ultimately leading to products that are more appealing and meaningful to consumers.