"Kansei Engineering: The New Design Engineering" (book)

"Kansei Engineering: The New Design Engineering" explores a design approach focused on capturing and incorporating human emotional responses into product development. It emphasizes understanding consumers’ feelings, preferences, and aesthetic experiences to create products that resonate emotionally. By systematically studying emotional needs, designers can craft items that not only function well but also connect with users on a deeper psychological level. This method integrates psychology with engineering, aiming to improve user satisfaction and loyalty through emotionally intelligent design. Overall, it advocates for a more empathetic and human-centered approach to innovation and product creation.