"Kansei Engineering and Its Application" (document)

Kansei Engineering is a design approach focused on understanding and incorporating people's feelings and emotional responses into products. It aims to create items that evoke specific feelings, enhancing user satisfaction and experience. By studying consumers’ thoughts and emotions about existing products, designers can tailor new designs to align with desired emotional qualities. This method is used in various industries like automotive, electronics, and fashion to develop products that not only perform well but also resonate emotionally with users, making them more appealing and meaningful.