John W. Atkinson

John W. Atkinson was a prominent American psychologist known for his work in motivation and personality theory. He developed the Theory of Needs, which focuses on how different needs, such as achievement, affiliation, and power, drive human behavior. His research emphasized the importance of individual differences in motivation and how these needs influence goals and actions. Atkinson’s ideas have significantly impacted various fields, including education and organizational behavior, highlighting how understanding personal motivations can enhance performance and satisfaction in different areas of life.