
Innovation in Service Design
Innovation in Service Design refers to creating or improving services to enhance customer experience and efficiency. It involves understanding customer needs, rethinking service delivery processes, and leveraging new technologies or ideas. The goal is to make services more user-friendly, effective, and engaging. In Service Innovation Management, this process is managed strategically to ensure that new ideas are implemented successfully, ultimately leading to greater satisfaction for customers and a competitive edge for businesses. By focusing on innovative service design, organizations can adapt to changing markets and consistently meet or exceed customer expectations.