Don Norman (Design Theorist)

Don Norman is a prominent design theorist known for his work on user-centered design. He emphasizes that products should be designed with the user's needs and experiences in mind. Norman advocates for making technology intuitive and easy to use, so that users can understand and interact with it effortlessly. His influential book, "The Design of Everyday Things," highlights how good design can prevent errors and enhance functionality. Norman's ideas have significantly impacted fields like product design, architecture, and human-computer interaction, promoting designs that prioritize clarity, usability, and the overall user experience.