Hit-to-lead transition

The hit-to-lead transition refers to the process in sales and marketing where a potential customer, after engaging with a company’s content or advertisement (the "hit"), is identified and categorized as a lead based on their interest or action. This can include actions like signing up for a newsletter, filling out a form, or requesting more information. Essentially, it marks the shift from a casual visitor to someone who has shown potential interest in a product or service, making them a candidate for further engagement and nurturing by the sales team.