Granovetter's SoS Study

Granovetter's Strength of Weak Ties study, conducted in 1973, explores how social networks influence information flow. It argues that "weak ties," or acquaintances, are often more valuable than close friends in sharing new information because they connect different social circles. While strong ties provide emotional support and close connections, weak ties can bridge gaps between diverse groups, leading to access to unique opportunities, jobs, or ideas. This concept highlights the importance of maintaining a broad network of acquaintances for social and professional advancement.