Embeddedness

Embeddedness refers to the way individuals, organizations, or actions are connected within their social, economic, or cultural contexts. It highlights how decisions, behaviors, or relationships are shaped by the surrounding networks and norms, rather than occurring in isolation. For example, a business’s practices are influenced by local customs and relationships, not just market forces. This concept emphasizes that our choices are often deeply rooted in the environment we’re part of, affecting how entities behave and interact within their broader social systems.