The Strength of Weak Ties (Granovetter)

The Strength of Weak Ties is a sociological concept by Mark Granovetter that highlights the importance of casual acquaintances in social networks. While strong ties (close friends and family) offer support and trust, weak ties can connect us to new information and opportunities because they link us to different social groups. For example, a friend of a friend might inform you about a job opening that your close friends aren’t aware of. Thus, weak ties can play a crucial role in expanding our social networks and accessing resources beyond our immediate circle.