Geo-blocking Regulation

Geo-blocking Regulation is a European Union law that aims to prevent online discrimination based on a consumer's location. It ensures that consumers can access the same goods and services online, regardless of where they are in the EU. This means businesses cannot block or limit access to their websites based on a user’s country or charge different prices solely based on geographical location. Essentially, it fosters fairer online trade and emphasizes equal treatment for consumers, promoting transparency and competition in the digital marketplace.