Audiovisual Media Services Directive

The Audiovisual Media Services Directive (AVMSD) is a European Union legislation that sets rules for television and online video services across EU countries. It aims to promote cultural diversity, protect viewers, especially children, and ensure fair competition among media providers. The directive covers content quality, advertising standards, and the responsibilities of broadcasters and streaming services. By establishing these guidelines, the AVMSD seeks to create a safer and more inclusive media environment while supporting European content production.