food reward system

The food reward system refers to the brain's mechanism that associates certain foods with pleasure and satisfaction. When we eat, especially tasty or high-calorie foods, the brain releases neurotransmitters like dopamine, creating feelings of enjoyment and reinforcing the desire to consume those foods again. This system evolved to encourage us to seek out energy-rich foods vital for survival. However, in modern society, this can lead to unhealthy eating habits as highly processed and sugary foods can trigger stronger rewards, influencing our choices and potentially contributing to overeating and obesity.