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conditioned taste aversion

Conditioned taste aversion is a learning process where an individual develops an intense dislike for a specific food after experiencing nausea or illness shortly after eating it. This association typically occurs with a single exposure, and the aversion can persist for a long time, even if the food wasn’t the actual cause of illness. It helps protect us from eating harmful substances again. The process involves the brain linking the taste of the food with the negative physical response, leading to avoidance of that food in the future.