floral supply chain

The floral supply chain is the journey flowers take from growers to consumers. It begins on farms where flowers are cultivated. Once harvested, they are transported to wholesalers who distribute them to retailers, like florists and grocery stores. Along the way, flowers are handled to ensure freshness, including cooling and packaging. Finally, consumers purchase the flowers, which may be arranged for events or gifts. This complex process requires careful planning and coordination to deliver beautiful, fresh flowers in a timely manner, ensuring quality and satisfaction for the end customer.